Slow it down. What needs to slow down? And why does it need to slow down? A certain disposability and throwaway culture that has changed the fashion industry. Fast Fashion. Part A of this action research based project explored the problem: Fast Fashion. Part B was to solve the problem using graphic communication.
The aim of this project is to engage young people in a slower fashion approach. Encouraging them to be original and unique; rather than succumbing to trends and fads. UpstreamTV does exactly that, as an online platform that encourages young people to go against the grain of mainstream fashion. Inspiring people through Lola, 'an influencer' and a well as using punchy film, colours and graphics I aimed to engage young people to be bold and confident in their own unique style.