The brief was to design a range of tea packaging that speaks clearly to a cultural and fashion style. A further investigation into the characteristics of tea sparked the idea of creating an S letter form with the flow of leaves and foliage. Each leave was crafted thoughtfully and considered sizing proportions, position and resemblance; whilst keeping in mind the nature of leaves and foliage.
Associated with feelings of warmth, calmness, tranquility and contentment; ‘Sip Tea’ conveys a simple yet delicate message. The intricate and detailed design represents the personality, speaks clearly to the target audience and communicates the level of quality to the customer. It is sophisticated, gentle and inviting.