Vesl was my venture into ceramics with the concept of creating hand-formed ceramic pieces for the home. Vesl seeks to engage a community to value family, food and the home with the same integrity and love that is used to craft each handmade piece. The Japanese inspired brand encourages an ethos of slowing down to invest into what matter most.
The visual identify of Vesl hones in natural tones and forms demonstrated in the product design, logo design, imagery and overall branding. Each ceramic piece, thoughtfully handmade guarantees a one-of-a-kind item; with its organic shape and unique colours.
The brief was to design a range of tea packaging that speaks clearly to a cultural and fashion style. A further investigation into the characteristics of tea sparked the idea of creating an S letter form with the flow of leaves and foliage. Each leave was crafted thoughtfully and considered sizing proportions, position and resemblance; whilst keeping in mind the nature of leaves and foliage.
Associated with feelings of warmth, calmness, tranquility and contentment; ‘Sip Tea’ conveys a simple yet delicate message. The intricate and detailed design represents the personality, speaks clearly to the target audience and communicates the level of quality to the customer. It is sophisticated, gentle and inviting.
This range of ceramics is a further extension of my venture into ceramics. The pieces were inspired by the ripples and grooves that are often seen across sand dunes as a result of wind rushing across the surface. I wanted to reflect this image in my pieces as demonstrated in the forms of the pieces as well as the speckled and sandy toned glaze.
Japanese stay good/stay cool series. This typographic series was inspired by the relationship between type, form and colour. The shapes were cut out from recycled Japanese origami paper, scanned and then arranged accordingly. I digitally illustrated the type.
Swiss graphic designer and educator, Armin Hofmann is recognised for his immeasurable influence on generations of designers, teaching the power and elegance of simplicity and clarity through a timeless aesthetic, always informed by context. I wanted to reflect his design preferences in the posters with the use of black and white, structure and space, use of grids and cleanliness of style.
Founded by denim vandal Lola Irwanto, Coin Club is an up-cycle project that revives beloved denim garments with new battle scars, tattoos, fresh cuts and wounds without the blood and pain. I wanted the branding to remain timeless and classic yet still reflect the key characteristics of fun and innovation.
The brief was to re-create book covers using only typography. My chosen cover was ‘Fashion Journal’, Australians leading free fashion publication which delivers tomorrows trends now while keeping readers updated with news on both the local and international fashion, retail and beauty scenes.
Influenced by tactile typography, I decided to create three special edition covers that highlight a trend; denim, suede and metallic. In a typeface which characterises each trend, each word is subtracted from the front cover to reveal the tangible material of the trend.
The brief was to plan, develop and produce a printed book on typography that illustrates an ability to develop real world design solutions and design effectively with type. I wanted to design and layout the information as well as the content in a minimalist style.
Minimalism is defined as the concept of minimising distractions from what’s truly valuable or essential.
As a result, a minimalist work offers a direct view at – and raises questions about – the true nature of the subject or object. It invites the viewer to consider it for what it really is: a shape, a thought, a movement—reminding us to focus on what’s really important.
‘Fast Fashion’, a term coined by fashion retailers; ensues the routine exploitation of workers and irreversible damage to the environment as result on the ridiculously high demands on fast cycles and cheap production of garments.
The written content outlined in the poster presents ideas of slowing down the pace of fashion and encouraging consumers to rethink their fashion consumption behaviours. I arranged each of the elements within the poster in such away with the intention to communicate clearly, visualise the positive connotations and maintain balance through the use of lines, shapes and colours.
BLVD Fine Coffee & Food is situated in a newly developed area in North Lakes, situated in Brisbane North. It’s designed for easy living, with schools, parks, childcare, transport, entertainment, cafes and shopping. In my proposed Logo and Branding I wanted to create a simplistic, minimal and contemporary design.
Say Yes to Life - Gang of Youths
3:20 - 3:38